Drive Festival presented by Mobil 1 is very pleased to announce that we received funding from the Federal Tourism Relief Fund. The Government of Canada funds this project through the Federal Economic Development Agency for Southern Ontario.
With a budget of $500 million over two years (ending March 31, 2023), including $485 million in regional priorities funding administered by Canada’s regional development agencies, with $50 million specifically dedicated to Indigenous tourism initiatives, and the $15 million National Priorities Stream administered by Innovation, Science and Economic Development Canada (ISED), this fund will position Canada as a destination of choice as domestic and international travel rebounds by:
- empowering tourism businesses to create new or enhance existing tourism experiences and products to attract more local and domestic visitors; and
- helping the sector reposition itself to welcome international visitors by providing the best Canadian tourism experiences we have to offer the world.
Improvements at Drive Festival included additional shuttling and accessibility options, additional improvements to Monaco Pavilion and marketing the event to attract more tourists. Drive Festival attracted almost 20,000 visitors in only its second year.
Drive Festival creates jobs in the automotive, and tourism industries, and provides almost $3 million in direct economic benefit to Southern Ontario.