New Features for 2023

Canada’s ultimate automotive extravaganza, Drive Festival presented by Mobil 1, is coming September 8-10 at Canadian Tire Motorsport Park! Tickets are now on sale, and we’re excited to announce new features, including the AVIVA  EV Launch Pad, The Collection and Overland Park.

Buckle up for an electrifying adventure as our AVIVA EV Launch Pad propels you into a high-speed journey, fusing the thrill of acceleration with the eco-conscious power of electric vehicles, all while riding alongside our seasoned professional drivers. The Collection is a captivating exhibit featuring exceptional cars curated to celebrate engineering, design, and innovation. Overland Park is an adventure lover’s dream, featuring a Test Drive Off-Road Track, Kawasaki Side-by-Side Ride Alongs, camping gear, adventure travel equipment, and more. And experience even more excitement with the Mobil 1 Dream Car Speed Run and our three test tracks. Drive Festival 2023 is growing to offer an even more unforgettable experience, with an ever-increasing number of clubs, manufacturers, cars, and immersive experiences.

Take this opportunity to be part of this event in 2023. Buy your tickets now and save over 30% for a limited time.

Tourism Relief Fund supports Drive Festival

Drive Festival presented by Mobil 1 is very pleased to announce that we received funding from the Federal Tourism Relief Fund. The Government of Canada funds this project through the Federal Economic Development Agency for Southern Ontario.

With a budget of $500 million over two years (ending March 31, 2023), including $485 million in regional priorities funding administered by Canada’s regional development agencies, with $50 million specifically dedicated to Indigenous tourism initiatives, and the $15 million National Priorities Stream administered by Innovation, Science and Economic Development Canada (ISED), this fund will position Canada as a destination of choice as domestic and international travel rebounds by:

  • empowering tourism businesses to create new or enhance existing tourism experiences and products to attract more local and domestic visitors; and
  • helping the sector reposition itself to welcome international visitors by providing the best Canadian tourism experiences we have to offer the world.

Improvements at Drive Festival included additional shuttling and accessibility options, additional improvements to Monaco Pavilion and marketing the event to attract more tourists. Drive Festival attracted almost 20,000 visitors in only its second year. 

Drive Festival creates jobs in the automotive, and tourism industries, and provides almost $3 million in direct economic benefit to Southern Ontario.

2022 was amazing!

Thank you to all the sponsors, exhibitors, manufacturers, collectors, car clubs, drivers, volunteers, staff, suppliers and attendees for making Drive Festival presented by Mobil 1 a tremendous success!

Twenty thousand attendees visited Canada’s Ultimate Automotive Festival over three days taking in the sights, sounds and excitement of a one-of-a-kind experiential event. Our Mobil 1 Dream Car Speed Run wowed attendees with McLarens, Ferraris, Bugattis, Porsches, Lamborghinis, race and classic cars.

Manufacturers placed over 4,000 consumers behind the wheel of vehicles on our PRO-SERIES Manufacturer, Off-Road and Continental Tire Performance Tracks. In addition, there were many things to see and do with over 120 exhibitors on site.

We are excited to improve and grow Drive Festival presented by Mobil 1 as it is now a fixture in the automotive scene in Canada. We set out to create the ultimate automotive event for Canadians, and we thank you for making it a reality.

Excitement Builds for Drive Festival!

We are thrilled to get underway with an even bigger version of Canada’s Ultimate Outdoor Automotive Festival.

Our Mobil 1 Dream Car Speed Run includes more McLarens, Ferraris, Lamborghinis, Porsches, Bugattis, vintage and new race cars and American Muscle. In addition, we are celebrating 75 Years of Ferrari with some special Ferraris this year, including the return of the 1966 Ferrari Dino SP back from Pebble Beach! See these world-class cars in our AVIVA Ovation Paddock at Monaco Pavilion.

Pfaff Automotive Group is showcasing some incredible vehicles, including the innovative and exciting Czinger 21C, which is setting production car track records all over North America! Demonstrating the Czinger 21C’s 1,200 hp on our Mobil 1 Dream Car Speed Run will be a rush.

We have more automobile manufacturers, car clubs and exhibitors this year, plus more interactive displays. In addition, our AVIVA Electric Avenue will showcase all-electric vehicles from Tesla, Chevrolet, Porsche, VinFast and the GMC Hummer EV.

Kia, Hyundai, Nissan and Jeep will be offering test drives on one of our three vehicle test tracks, including the Continental Tire Performance Track, PRO-SERIES Manufacturer Track and our Off-Road Track. In addition, Chevrolet will showcase the all-new Corvette Z06 and have simulator experiences on site. Lucid is also showcasing the Lucid Air Grand Touring with test drive experiences for Drive Festival VIPs (booking information to come). The Porsche Roadshow will display a wide range of vehicles at the Continental Tire Performance Track.

Donate $25 to the TCGT Foundation, and you will get a thrill ride on the Demi Chalkias Autocross Circuit. In addition, due to massive demand last year, Pinnacle Advanced Driving Academy will offer ride-along autocross laps on a 2nd circuit by the Continental Tire Performance Track.

Our event expanded our food selection and built a larger Family Zone with VOLTZ Toys, Supon RC Cars, EZ Bike, Beachman and Brampton Batman. There is plenty to see and do with the whole family!

Getting around Drive Festival will be easier this year as we include complimentary bus shuttles for all attendees. In addition, you will get easy access to our Off-Road or Continental Tire Performance Track.

Don’t miss the Automotive event of 2022!

Shelby GT350s on Track with Polito Racing

Mobil 1 is Drive Festival’s Presenting Sponsor

Mobil 1

Mobil 1 announced as Presenting Sponsor of Drive Festival 2022

Three Days of Automotive Nirvana at Canada’s Only Outdoor Automotive Festival

TORONTO, ON (August 2, 2022) – Drive Festival is set to start its engines for the second year at  Canadian Tire Motorsport Park on Friday, September 9th through Sunday, September 11th, 2022. This year, Mobil 1 will be The Official Presenting Sponsor of Drive Festival and the Title Sponsor of the Dream Car Speed Run.


“We are thrilled to be partnering with Mobil 1,” says Festival Director Adam Ruppel. “As a respected global motorsports brand, they are a great fit and we are excited to have them on board as our presenting sponsor.”


Located just outside Toronto, the three-day event offers attendees a unique interactive experience with some of the world’s most iconic and sought-after vehicles. The venue has more than 900 acres of space where exhibitors and car clubs will be showcased. These include exotic, race and rare cars, manufacturer models featuring electric and hybrid cars, SUVs and trucks as well as vintage, modified and new motorcycles.


The most anticipated feature at the event is The Mobil 1 Dream Car Speed Run where autophiles can see, hear and experience Canada’s largest selection of exotic, classic and iconic cars driven at speed all weekend long. In addition, there are three separate test drive tracks for attendees: the PRO-SERIES Manufacturer Test Track, the Continental Tire Performance Test Track and the Off-Road Test Track.


Extremely rare cars will be on display, including the Czinger 21C, The Pagani Huayra BC, Ford GT40, McLaren P1 and the 300 SL Gullwing. For EV lovers, a variety of electric and autonomous technology will be on display at The Ontario Tech University/ACE Innovation Zone.


The interactive event has something for everyone with food trucks and a Kids Fun Zone. The family-friendly area features Voltz Toys, including a selection of ride-on electric and bumper cars. Brampton Batman and the world-famous Batmobile will also be on-site.


Canadian Tire Motorsport Park is located at 3233 Concession Rd 10, Bowmanville, ON L1C 3K6. For more show information and tickets, please visit Follow along for the latest updates on social media: Instagram @drive_festival_Auto, Facebook @drivefestivalauto using hashtag #drivefestival.

Show Hours:

Friday, September 9, 2022, 11pm – 6pm

Saturday, September 10, 2022, 10am – 6pm

Sunday, September 11, 2022, 10am – 5pm

About National Event Management:

National Event Management was founded in 1972 and has become a leader in the development, production and management of consumer events across North America.

Their strategic approach brings together a diverse group of agencies, exhibitors and attendees with a focus on creativity to push the boundaries of what can be achieved at an experiential event. National Event Management currently produces 35 events annually across North America covering a wide spectrum of industries from The National Women’s Show to The Outdoor Adventure Show. National Event Management’s headquarters are in Toronto with offices in Montreal. Visit:



Media contact:


Carolyn Kilbourne

Carlaw Communications

Call or text: 416-399-4767


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