orange car 2

McLaren ELVA driving in our Dream Car Speed Run.

Thank you for supporting Drive Festival in 2021, as it was a terrific success! Our event delivered a dynamic automotive event to the Ontario market never seen before. We want to thank the volunteers, exhibitors, sponsors, vehicle owners, venue, contractors and attendees for supporting this first-year event in a difficult time.

We have received a lot of feedback and input to make our 2022 event even better. As a result, we have confirmed September 9-11, 2022, as we work on creating Canada’s best dynamic automotive festival.  

  • Delivered over 4,000 test-drive experiences over 3-days with four manufacturers.
  • Some of the world’s most exclusive cars are shown at speed on our Dream Car Speed Run including a Pagani Huayra Roadster BC, Porsche 935, original GT40, McLaren Can-Am car – 100s of unique and amazing vehicles participated over the weekend.
  • Seventeen thousand people attended Drive Festival over 3-days; this was the most prominent automotive event in Canada for 2021.

For any questions or feedback, please email

Thank you for your support,

Adam Ruppel and the Drive Festival Team



REV TV Becomes Media Broadcast Presenter of DRIVE FESTIVAL   

Burlington, ON (August 3rd, 2021) — REV TV CANADA’S MOTORSPORTS & AUTOMOTIVE DESTINATION 24/7, is pleased to announce that it will be the media broadcast presenter for DRIVE FESTIVAL Canada’s new dynamic, Automotive Experience coming to Canadian Tire Motorsport Park on September 10th to 12th.

“REV TV is very excited to be a part of Drive Festival this new interactive consumer experience,” said Mike Garrow President of REV TV. “Adam Ruppel and Fred Cox the Co-founder and managing partner of this event along with a number of very recognized brands in the audio, tuning and motorsports space will give guests a truly hands-on experience for the entire family, we look forward to what will be a very strong turnout” he added.  

REV TV will be on location providing event coverage and recording new feature programs to air on the network from REV Culture with Todd Lewis to behind-the-scenes footage of what goes into bringing Drive Festival to life.

“REV TV is an excellent partner to work with promoting Drive Festival. Their enthusiasm, reach and passion for the wide array of motorsports and automotive provides a terrific fit with Drive Festival. REV TV delivers a much-needed destination for our community” says Adam Ruppel.

About REV TV: CANADA’S MOTORSPORTS & AUTOMOTIVE DESTINATION is available to over 6 million household across Canada and features over 200 races from around the world and right here at home. From two-wheels to four and so much more. REV TV showcases all forms of high-octane racing, such as MotoGP, World Rally Championship, All Star Circuit of Champions, AMSOIL National Sprint Car Championship, Indy Lights, Super Formula, Castrol® FloRacing Night In America, AMSOIL Championship Snocross, 400 Thunder Drag Racing ARCA Midwest Tour, SPEED SPORT TV, along with news coverage such as The Inside Line (F-1) coverage, Winged Nation Winged Sprint car coverage, Tuning 365 Performance Auto & Sound Magazine, original programming with REV Culture and REV Profiles, All North Racing, prominent interviews, how to and behind the scenes programs and so much more REV TV is your MOTORSPORTS & AUTOMOTIVE DESTINATION 24/7. 

About Drive Festival:
DRIVE Festival will showcase the best in new car technology and offer unparalleled test drive opportunities on 3 test tracks. Plus, see and hear the best collections of exotic, manufacturer & classic cars roar up the Dream Car Speed Run all weekend long. It’s three days of automotive nirvana taking place September 10-12 at Canadian Tire Motorsport Park.



TORONTO, ON (July 23, 2021) The 1st annual Drive Festival will play host to the 1900 hp Pininfarina Battista on its 2 km Dream Car Speed Run. This is the first time that Canadian automotive enthusiasts will have the opportunity to see the Battista hypercar at speed.

The Italian designed Battista will be Automobili Pininfarina’s first pure-electric luxury car. Electric power facilitates incredible performance targets. The Battista’s 120 kWh battery provides power to four electric motors – one at each wheel – that combine to produce 1,900 hp and 2,300 Nm (1,696 lb/ft) torque. Faster than a Formula 1 car – the Battista redefines automotive motion and brings a new reality to electric car desirability. No more than 150 editions of the Battista will be hand built by the world’s newest car brand Automobili Pininfarina.Automobili Pininfarina Design Director Luca Borgogno, designed the Battista to be aesthetically beautiful, unprecedented in its performance and pure in its output, with classic supercar proportions and a 300-mile electric range on a single charge.

“Drive Festival is thrilled to show this automotive masterpiece first-hand along with 100 exclusive manufacturer and private automobiles each day. Our Dream Car Speed Run is an exclusive event celebrating the power and engineering behind car manufacturers on a closed-course hill without speed limits. Static car shows are great, but Drive Festival is taking the publics automotive experience to the next level. The Battista is going to be a showstopper!” says Festival Co-Founder, Adam Ruppel.

Drive Festival is changing the way car lovers experience automobiles with three test-tracks, manufacturer displays and a Dream Car Speed Run. Three days of Automotive Nirvana at Canadian Tire Motorsport Park, September 10-12, 2021. Pininfarina is represented in eastern Canada by Pfaff Automotive Partners, and will be sold out of Pfaff Reserve on Auto Park Circle in Woodbridge.

Adam Ruppel
Co-founder, Festival Director

Given GREEN light in Ontario’s re-opening plan!


Drive Festival confirms that Outdoor Event Spaces can safely open as part of Stage 2 in Ontario’s re-opening plan come July 7th, giving Drive Festival the green light they have been waiting for. The New. Automotive. Experience., taking place at Canadian Tire Motorsport Park, is Canada’s hottest new outdoor, interactive automotive exhibition taking place Friday, September 10 through Sunday, September 12, just east of Toronto.   

“We are excited to offer automotive enthusiasts, private car collectors, manufacturers, and consumers the first major automotive event in 18 months,” says Festival Director Adam Ruppel, “The event is modelled after the best automotive events in the world and will deliver a modern but more interactive event experience that the North American auto industry has yet to see.”

Showcasing all the best in new car technology and unparalleled test drive opportunities with four (4) separate test tracks, including a Manufacturer test track, a Performance test track and the LINE-X Off-Road test track, attendees can also visit interactive exhibits including motorcycles from both private collectors and Canadian manufacturers who will be showcasing their latest models. An array of exotic cars will be on display including models from Porsche, McLaren and Pagani, while the Automotive Kids Zone is open all weekend long for the kids.

Shopping for a new car? A variety of manufacturer cars including electric and hybrid, cars, SUV’s and trucks, will be on-site offering test drive opportunities in a safe and controlled environment. This 3km closed course test-drive was designed to replicate a real-world country drive including a couple of moderate turns and controlled speed making it suitable for anyone with a valid driver’s license.

Three days of automotive nirvana. Welcome to DRIVE Festival!

A limited number of tickets will be available July 1, 2021, on our website
Follow us on Instagram & Facebook @DriveFestivalAuto and subscribe on YouTube @DriveFestival

For additional information please visit or contact Adam Ruppel, Festival Director,
E: or Allie Marsh, Event Manager, E:
For exhibit and sponsorship info, please contact Leslie Lawrence, Sales Manager, E:

About Drive Festival

Created after touring the world’s foremost car events and modelled after the most popular automotive event in the world, Drive Festival is the ultimate new event for automotive enthusiasts in Canada. The first of its kind to showcase hundreds of amazing exotics, classics, performance, and race cars over the course of 3 days in September – all outdoors. The best in new car technology, with interactive exhibits including motorcycles and off-road vehicles, the Drive Festival offers unparalleled test drive opportunities on 4 individual test tracks, plus a chance to see and hear the best collection of exotics, manufacturer & classic cars roar up the Dream Car Speed Run – at speed. It is three days of automotive nirvana. The Drive Festival takes place at the historic 900-acre Canadian Tire Motorsport Park, Canada’s leading racing and performance facility, located just 1 hour east of Toronto, Ontario, making it the perfect outdoor venue for thousands of automotive enthusiasts, consumers, and OEM’s to not only see, hear and touch hundreds of cars – but to drive cars too.



National Event Management is excited to announce Nissan Canada’s involvement as an exhibitor at Drive Festival, September 10-12, 2021.

Drive Festival’s dynamic nature lets consumers not only see the latest Nissan vehicles but also offers the opportunity to test drive on one of the three test tracks. 

“Nissan Canada is thrilled to showcase the all-new Frontier and more brand-new vehicles at the Drive Festival this September,” says Adam Paterson, Director of Marketing at Nissan Canada Inc. “Consumers will be able to test drive the Rogue and Sentra while also putting the all-new Pathfinder’s off-road capabilities to the test.”

Show manager Adam Ruppel says, “We are thrilled to have Nissan participate in our event and showcase their history of performance cars, including the 240Z up to the current R35 GT-R on our 2km Dream Car Speed Run. Consumers have the opportunity to see, hear and feel these iconic cars driving uphill at speed, creating the perfect platform to create buzz and excitement around Nissan’s performance cars.”

Drive Festival takes place at the historic 900-acre Canadian Tire Motorsport Park, making it the perfect outdoor venue for thousands of attendees. “With Ontario’s vaccine rollout ramping up very quickly, we anticipate a return to experiential events later this summer. We are excited to offer a new kind of automotive experience for enthusiasts, consumers and OEMs,” says Drive Festival CEO Fred Cox.

About Drive Festival
DRIVE Festival will showcase the best in new car technology and offer unparalleled test drive opportunities on 4 test tracks. Plus, see and hear the best collections of exotic, manufacturer & classic cars roar up the Dream Car Speed Run all weekend long. It’s three days of automotive nirvana.

About Nissan
More information about Nissan in Canada and the complete line of Nissan and INFINITI vehicles can be found online at and You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

For exhibit space reservations and sponsorship info, contact Leslie Lawrence



We are excited to see the all-new McLaren Artura at Drive Festival this September. Ultra-light engineering. Blistering electrified power. Sublime agility and engagement. McLaren to the core. For the next generation.