Canadian Premiere of the Pagani Utopia at Pfaff Display

Pagani Utopia

PAGANI UTOPIA – Canadian Premiere at Drive Festival presented by Mobil 1 at Pfaff’s Display

Pagani, Act III

Horacio Pagani’s company is now in its third decade, and here is its third creation. The C8 project, the Zonda, began to establish the legend.

The C9 project, the Huayra, built upon this on a global scale, integrating the use of active aerodynamics and Carbo-Titanium. What then, could its third model, codenamed C10, add? More power, increased performance, a better structure and aerodynamics? Absolutely, but what else? Above all, you need a goal.


The alchemy of pleasure, the equation of beauty … What would be important for the next Pagani hypercar? Horacio Pagani certainly had his own ideas, but he asked his closest clients, those who eagerly await each of his creations, to express their wishes. They already had exceptionally fast and beautiful cars, what were they still missing? Three terms stood out almost each time they replied: simplicity, lightness and the pleasure of driving. In its development, the C10 project therefore went against the main trends of the time. No heavy batteries, no hybrid power, just a wonderful V12; no dual-clutch system, just a pure seven-speed manual or automated transmission. All this to ensure that the car would respond better than ever to its driver’s every action and work with them to be the purest form of driving, a ‘classic’ experience defined in new ways.

With a brief like this and such high ambitions, what name could be chosen for the car that would embody these principles? Utopia… For the philosopher Thomas More in 1516, Utopia was a place that did not exist, and ever since the name has been given to the idealized places of which we dream. But for those who make their own future, for creators, utopia exists, it is ‘merely’ a case of finding it!


Experience the thrill of the INEOS Grenadier 4×4 at Drive Festival presented by Mobil 1’s Nokian Tyres Off-Road Test Track! From September 6-8, 2024, tackle rugged trails and challenging obstacles in this robust vehicle, renowned for its exceptional off-road capabilities. Don’t miss your chance to test drive the Grenadier and feel the power and control it offers on our expertly designed course. Secure your spot now for an unforgettable adventure!


More Posts

Subscribe Now


Stay in the know

More Drive News

Scroll to Top