SEPT 6-8, 2024

Exhibit & Sponsorship

Drive Festival presented by Mobil 1

Canada's Dynamic Automotive Festival

Drive Festival is Canada’s Ultimate Interactive and Dynamic Automotive Experience.

With over 900 acres of outdoor space, Drive Festival offers ambitious and innovative automotive brands a unique platform to engage with car enthusiasts, aficionados, collectors and motivated buyers. An outdoor event like no other in North America, Drive Festival offers 3 dedicated test tracks allowing interested buyers to get behind the wheel of their next vehicle. This immersive and captivating event creates an enhanced buying experience with a massive expo area showcasing automotive products and services! All weekend long, consumers can witness the ultimate in private and manufacturer cars both on display and roaring at full speed up the Dream Car Speed Run.

Showcase your brand to car-loving consumers at Canada’s ONLY outdoor automotive festival!


Get up close and personal with consumers actively shopping for their next vehicle. A captivating brand interaction will highlight you as an industry leader, strengthening relationships and creating new customers.


Strengthen brand connection and position your company as strong, adventurous and durable through alignment with this experience of a lifetime. Navigate gullies, ditches and dunes testing the endurance and capabilities of the latest in SUV’s and trucks.


A closed 2.5km uphill road with no speed limit, is quite literally a car lovers dream come true! One brand ownership over the most anticipated feature of the weekend. All eyes will be on the Mobil 1 Dream Car Speed Run offering an unparalleled exposure opportunity.


Align your brand with the adrenaline rush of driving a high-performance vehicle! Being a part of this exciting hands-on experience will fuse positive memories and a deep brand connection for years to come.

The Collection

Sponsor a tent showcasing twelve ultra-exclusive multi-million dollar vehicles. Sponsorship includes one of the newest and most exciting attractions to Drive Festival.


The Family Zone is a designated area on the Festival grounds hosting fun activities and experiences for all ages! Create a meaningful and personal connection a forge a lasting impression with this lucrative demographic.

Official Product

OFFICIAL Product Make an impact and highlight your products! This unique opportunity offers heightened visibility and unparalleled branding and exposure.

View Our Interactive Map

Drive Festival Map 2023

Overland Park - Conquer rugged terrain in new vehicles on the Off-Road Test Track and experience the adrenaline rush of a Kawasaki Side-by-Side Ride Along, all while discovering a world of adventure travel equipment, camping gear, bikes, vehicles, and clubs.

GTA Exotics - Rent laps driving a McLaren, Porsche, Lamborghini, Corvette or Ferrari. Demi Chalkias Autocross Ride-Along - take the thrill-ride of your life on an autocross course. Some manufacturer vehicles will be available for test drive on our Performance Track.

Performance Track - Test drive manufacturer vehicles on our 2.9 Km Performance Track, or rent your dream exotic vehicle from GTA Exotics with a professional instructor to navigate you on the track. Take the thrill ride of your life in a performance car piloted by a pro driver on the Demi Chalkias Autocross Course.

LeMans Expo - Check out the newest manufacturer vehicle models and consider taking one for a test drive on our PRO-SERIES Manufacturer Test Track. This 3 km country drive will familiarise you with manufacturer cars in a safe and controlled environment.

Micro-Mobility Expo - Chance to test drive micro mobility EVs, e-bikes and scooters on test tracks.

Monaco Pavilion - The Collection,  Aviva Ovation Dream Car Speed Run Paddock and Car Club Exhibits live here in Monaco Pavillion. This is also a great viewing area for the Mobil 1 Dream Car Speed Run.

Kart Track - Feel the speed and excitement of European-style racing karts like F1 drivers learn on (16 years and over).
Register here

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