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Exhibit and Sponsor


Drive Festival is Canada’s Ultimate Interactive and Dynamic Automotive Experience.

With over 900 acres of outdoor space, Drive Festival offers ambitious and innovative automotive brands a unique platform to engage with car enthusiasts, aficionados, collectors and motivated buyers. An outdoor event like no other in North America, Drive Festival offers 3 dedicated test tracks allowing interested buyers to get behind the wheel of their next vehicle. This immersive and captivating event creates an enhanced buying experience with a massive expo area showcasing automotive products and services! All weekend long, consumers can witness the ultimate in private and manufacturer cars both on display and roaring at full speed up the Dream Car Speed Run. 

Showcase your brand to car-loving consumers at Canada’s ONLY outdoor automotive festival!

Email for exhibit and sponsorship information.

Pro-Series Manufacturer Test Track

Get up close and personal with consumers actively shopping for their next vehicle. A captivating brand interaction will highlight you as an industry leader, strengthening relationships and creating new customers.


Strengthen brand connection and position your company as strong, adventurous and durable through alignment with this experience of a lifetime. Navigate gullies, ditches and dunes testing the endurance and capabilities of the latest in SUV’s and trucks.

Mobil 1 Dream Car
Speed Run

A closed 2.5km uphill road with no speed limit, is quite literally a car lovers dream come true! One brand ownership over the most anticipated feature of the weekend. All eyes will be on the Mobil 1 Dream Car Speed Run offering an unparalleled exposure opportunity.

COntinental Tire Performance

Align your brand with the adrenalin rush of driving a high-performance vehicle!  Being a part of this exciting hands-on experience will fuse positive memories and a deep brand connection for years to come.


Alignment with The VIP Experience reinforces an upper-tier brand image with our most discerning car-loving attendees. A program can designed specifically for you around your goals and budget to reach this higher end consumer.

fun Zone

The Family Zone is a designated area on the Festival grounds hosting fun activities and experiences for all ages! Create a meaningful and personal connection a forge a lasting impression with this lucrative demographic.

Official Product

OFFICIAL Product Make an impact and highlight your products! This unique opportunity offers heightened visibility and unparalleled branding and exposure.

All Sponsor Programs can be fully customized to meet your objectives and budget.
Email us today for more details!

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